Ruizhi Zhu

I'm a PhD candidate in Department of Economics at University of Toronto. My research interest lies in digital marketing, economics of information and privacy, microeconomic theory and behavioral economics. I am on the 2022/2023 academic market.

My current research focuses on examining the market power of advertising platform in shaping the competition structure in product market and evaluating the values of privacy for consumers and firms.

You can find my CV here and contact me at